DFY GTM Systems

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Systems

Five systems. Built as automation, not deliverables.

Five systems. Zero handoffs. One team that builds and runs all of it.

Live in 10 days01

Signal-based lead generation

  • AI detects buying signals: job changes, funding, expansion, tech stack changes
  • Clay enriches with verified emails, company data, decision makers
  • Auto-scores and ranks by ICP fit
  • Pushes ready-to-action list to your CRM weekly

Your sales team starts Monday with a warm list, not a blank sheet.

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Live in 10 to 14 days02

Cold email automation infrastructure

  • Deliverability set up properly: SPF, DKIM, DMARC, warming
  • Clay workflows that personalize at scale (research → write → send → track)
  • Smartlead/Instantly with proper sender rotation
  • Reply classification (interested, demo, not now) auto-routed to CRM
  • A/B tests on subject lines, bodies, send times

Email goes out every day. Replies get classified automatically. Nothing sits in an inbox.

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Live in 5 to 10 days03

Verified lead lists at 7× less cost

  • Custom extraction from Apollo, LinkedIn, Google Maps, industry DBs
  • Waterfall enrichment (Gmail → Yahoo → Hotmail → Apollo → Hunter → Rocketreach)
  • Mobile number extraction at fraction of Apollo cost
  • LinkedIn post reaction targeting for hyper-niche outreach

30M+ cleaned records across 2,000+ categories. 50 to 60% direct decision maker email rates.

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Live in 14 to 21 days04

Clay system implementation

  • Custom Clay workflows for YOUR ICP and YOUR offer
  • Inbound-led outbound (visitor → enriched → scored → routed)
  • TAM expansion: analyze best customers, find lookalikes, scale
  • Conference and event outreach automation
  • CRM cleanup and enrichment
  • New hire / promotion signal-based outreach

Living systems that run your GTM on autopilot.

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Live in 30 days05

Clay training (optional add-on)

  • 1-on-1 hands-on training, every other day for 30 days
  • Build YOUR specific GTM motion while learning
  • Access to proprietary data extraction pipelines
  • Direct email waterfall methods
  • 0% AI detection on email copy

Your team can run the system without relying on us.

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Not sure which one moves your number?

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